Welcome to my page!
I am a marketing professional with 30 years experience in the games industry.
My experience includes launching titles on the mobile, PC and console platforms.
Some of the brands I’ve managed include: Disney, Hasbro, Fisher-Price, Nickelodeon’s Blue’s Clues, Warner Brothers The Matrix Online and Star Wars in the online space.
Cross-functional Team Leadership
Go-to-Market Strategy Strategic Planning Growth Marketing
Customer Acquisition Creative Services Brand Development
Digital Strategy Media Buying Project Planning Business Planning
Here are just a few of my favorite titles I’ve worked on over my 30 year career.
I’ve launched and managed games on every platform.
Launch Trailers
Two of my favorite launch trailers.
We also were able to edit these into effective user acquisition ads.
MARVEL Battle Lines
We premiered this trailer at San DiegoComic-Con. Our agency, GoldTooth, really came through with telling the story of a large scale card PvP card game based in the MARVEL Universe.
Spies in Disguise
At Denali Publishing we were tasked with creating an endless runner game based on the Disney animated film. The team at Simple Films came through with a trailer that could be reedited converted into a teaser trailer, launch trailer, and multiple User Acquisition ads. All in time for a simultaneous launch with the movie premier.
WEB Content
SEGA SuperMonkeyBallDeluxe
To generate interest in the release of SMB Deluxe we wanted to go beyond gameplay trailers. We wanted to tap into the SEGA fan mindset that makes SEGA games a part of their everyday life. Our partners at Mekanism came up with the idea of five short films (webisodes) telling the story of CHAD, the boy who loved Super MonkeyBall so much he decided to live his entire life in a Super Monkey Ball! The campaign was a big hit driving email sign ups and pre-registrations. it’s difficult to find the other four videos online. If you find one, please send me a link!
DOMINATIONS User Acquisition Ad & Trailer
Consistently releasing new content is key for success for any game. It gives marketers an opportunity to bring lapsed players back and tell a story of longevity to new players. Big Huge Games is excellent at this, which keeps Dominations a premier title years after launch.
Poppy Playtime User Acquisition Ads
Two ad concepts to drive users to the game Poppy Playtime Chapter 3. I developed two concepts. The first concept uses members of our Partners in Crime influencer program to create game play reactions. The second concept uses press quotes to build credibility and desire for the game.
Mark Polcyn 